“We just need funding.”

I hear it all the time.
From passionate NPOs.
From under-resourced reserves.
From founders wearing 15 hats.

But here’s the uncomfortable truth:

💥 You don’t need more money. You need more focus.

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Most Conservation Organisations Are Spreading Themselves Too Thin

You’re trying to:

• Protect wildlife
• Create jobs
• Educate youth
• Host volunteers
• Write grant reports
• Run social media
• Fight climate change
• Fix the bakkie

All of these matter, but when you’re chasing everything, donors can’t figure out what they’re funding.

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Donors don’t want you to do everything.
They want to know:

• What ONE thing you do best
• Why it matters
• How you do it well
• And how they can plug in

If your offering is vague, their response will be too.

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So, What Should You Focus On?

Ask yourself:

1. What are we uniquely positioned to do?
2. What result can we confidently deliver, repeatedly?
3. If we only had R100K to spend, where would we invest it for real impact?

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Case in Point:

I worked with a reserve that tried to raise funds for community gardens, anti-poaching patrols, ecotourism, and lodge renovations — all at once.

We stripped it back to one thing:
Youth Ranger Development.

Guess what?
📈 They raised more money.
📣 Told better stories.
💬 Had clearer communication.
👣 And made a real impact.

Focus didn’t narrow their work.
It amplified it.

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A practical tool to help you (and your team) get clear on what you really want funded.

🎁 Donor Focus Alignment Worksheet

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If one donor gave you R1 million, but said “you can only do ONE thing with it”…
What would you choose?