If your brand story sounds like it could belong to anyone then it belongs to no one.

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Here’s the thing about brand stories:
They’re not optional.
Your audience is already forming one in their mind — the question is: are you shaping it… or letting it happen by accident?

And too often, brands end up with stories that are:

• Generic
• Buzzwordy
• Forgettable

“We’re passionate about innovation.”
“We’re committed to customer satisfaction.”
“We believe in making a difference.”

Cool story, bro.
But nobody feels that.

If you sound like everyone else, you vanish into the noise even if your work is incredible.

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Here’s The Real Power of a Brand Story

A strong story doesn’t just explain what you do.
It creates emotional connection.
It builds meaning.
It makes people feel like they belong with your brand.

But here’s the secret:

Great brand stories aren’t made up, they’re dug up.
They’re already in your founder journey, your values, your “why.”

The job is to pull them out and say them clearly in your own voice.

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3 Ways to Make Your Story Impossible to Ignore

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1️⃣ Ditch the Corporate Clichés

Take your current brand story and highlight every line that could be used by another company.
Now rewrite it using your language.

If it doesn’t sound like you’d say it at a braai, cut it.

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2️⃣ Make It About the Journey, Not the Resume

A great story isn’t a timeline of your achievements.
It’s a transformation.
What did you learn? What challenge did you overcome? Why do you do this work now?

That’s what people connect to, not your awards.

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3️⃣ Write for Emotion, Not Just Explanation

Don’t just explain what you do.
Make people feel it.
Use real words. Paint pictures. Be bold.

The goal isn’t to sound impressive but to sound real.

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Most brands talk at their audience.
The best brands make their audience say,

“That’s me. They get it. I’m in.”

You don’t need a perfect story.
You need a true one that’s told in a way only you can.

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I help purpose-led brands and founders discover and craft brand stories that connect, convert, and stick.

If your audience heard your story today… would they remember it tomorrow?