“I do a bit of everything…”

If that’s how you describe your business, we’ve got a problem.

When people ask what you offer, and you find yourself stumbling through 3–4 different packages, 2 price points, and a “custom depending on what you need” option, you’re not impressing anyone.

You’re confusing them.

And in business, confused clients don’t buy.

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truth is…Your Offer Is Too Complicated

You’re not alone, we all do it.

As business owners, we want to help people. So we offer more.

More packages. More services. More “flexibility.”

We think we’re being client-friendly. But really, we’re just being unclear.

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A Simple Offer = A Scalable Business

Look at the most successful businesses:

• One clear outcome
• One clear method
• One clear price point

They don’t overwhelm you with 10 variations. They make it easy to understand the value.

That’s how people buy. That’s how businesses scale.

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Here’s 3 Signs Your Offer Is Blocking Your Growth

1. You’re customizing every project

What starts as “tailored service” ends up being a time trap. You’re constantly reinventing the wheel.

✅ Fix it: Standardize the 80% that’s always the same. Leave 20% room for creativity.

2. You can’t explain what you do in 1 sentence

If your elevator pitch needs an elevator, it’s not working.

✅ Fix it: Describe your offer as: “I help [who] achieve [what] by [how].”

3. Your pricing is all over the place

Clients don’t know what to expect. Neither do you. That’s a recipe for second-guessing.

✅ Fix it: Use pricing tiers or flat-rate packages with clear inclusions.

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Here’s a Real Client Story: From “I Do Everything” to Booked Out

I once worked with a creative freelancer who offered:

• Graphic design
• Branding
• Copywriting
• Web design
• Social media templates

She was good at all of it, but never booked out.

We refined her offer to just one clear service:
“I help wellness brands go from invisible to iconic with a 30-day visual identity kit.”

In 2 weeks, she raised her price, launched one offer, and got 3 new clients.
Why? Clarity.

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The LEGO Analogy

Imagine dumping 10 different LEGO sets in front of someone and saying, “Build something cool.”

They’ll panic.
Now show them one box with a picture and instructions.
They’ll get started instantly.

That’s how your offers should feel.

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Use this template to simplify your main offer:

Element	Your Answer
Who it’s for
What problem it solves
What’s included
What outcome they get
What it costs

Can’t fill it in? You’re not ready to sell it.

When your offer is clear:

• Sales calls get easier
• Pricing feels firm
• Clients trust faster
• You stop overdelivering out of insecurity

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If you’re tired of being the “yes man” to every request, let’s build an offer that’s:

✅ Aligned with your skill
✅ Easy for clients to understand
✅ Profitable and scalable

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Can you describe your main offer in one sentence?