Most people leave your website not because they weren’t interested, but because they got confused.

Confusion is the fastest way to kill conversion.
And clarity is the fastest way to earn trust.

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You don’t need a fancy website.
You need a clear one.

If a first-time visitor can’t tell:

• What you do,
• Who it’s for, and
• What they should do next…

They’re gone.

I’ve reviewed hundreds of websites for founders, consultants, conservation brands, and small teams. Their problems are always the same:

Too much text.
No emotional hook.
No clear call to action.
And no connection to the human behind the brand.

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A good website isn’t just pretty — it’s strategic.

It should:

• Capture attention
• Build trust
• Lead the visitor on a clear journey
• Turn interest into action

And here’s the good news: you can make big improvements fast, without a full redesign.

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The 60-Minute Fix Framework

1️⃣ Clarify Your Headline (15 min)

Above the fold, you should have one short line that says:

What you do, who it’s for, and why it matters.

✅ Bad: “Welcome to Our Website”
✅ Good: “Helping conservation brands tell stories that raise funds and fuel impact”

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2️⃣ Simplify Your Navigation (10 min)

Too many tabs = friction.

Stick to 5 core links: Home, About, Services, Resources, Contact.

If you have dropdowns, they better be gold.

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3️⃣ Add One Strong Call to Action (10 min)

What do you want people to do?
Download? Book? Email?

Make that button obvious, consistent, and everywhere.

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4️⃣ Show Your Face (10 min)

People trust people.
Not brands.
Not buildings.
You.

Add a photo, a message, a story. Something real.

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5️⃣ Cut the Fluff (15 min)

Read every paragraph.
If it’s not helpful, emotional, or essential — delete it.

Most websites could cut 30% of their copy and be stronger for it.

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Your website isn’t your brochure.
It’s your first handshake.

If it’s confusing, you’ll lose good leads.
If it’s clear, confident, and human, you’ll win business in your sleep.

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Want a Website That Works While You Sleep?

I help founders, consultants, and purpose-led brands clarify their site’s story, voice, and structure fast.

If I landed on your website right now — would I know what to do?
If not… let’s fix it!