Your team is doing powerful work:
– Protecting wildlife
– Restoring landscapes
– Uplifting communities

But your communication?
Scattered. Inconsistent. Forgettable.

And that’s a problem because…

Donors don’t support the work they never see.

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Let’s Call It What It Is:

Most conservation organisations treat communication like an afterthought:

• Random posts on social media
• Last-minute donor emails
• Copy-paste newsletters
• Stale websites from 2018

Then they wonder:
“Why aren’t we getting more support?”
“Why doesn’t anyone know what we do?”
“Why are our campaigns falling flat?”

Because your message isn’t landing.
Not because the work isn’t great, but because no one’s telling the story with clarity and consistency.

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The 4 Reasons Most PR Falls Flat

1. It’s Too Vague

“Empowering communities and protecting biodiversity” means nothing to the average person.

Fix it: Use the Vision Clarity Framework

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2. It’s Too Random

No plan = no rhythm = no momentum.

Fix it: Use the 90-Day Comms Plan Template

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3. It’s All Update, No Emotion

No one connects to data. They connect to stories.

Fix it: Use the Impact Storytelling Template

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4. It’s Not Designed for the Donor Journey

One-off blasts don’t build trust.
A comms plan should walk people from interest → belief → investment.

Fix it: Read – How to Communicate Your Vision Without Sounding Vague

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One of my clients went from posting “occasionally” on Instagram and sending a donor update once a year…
To a clear, 90-day content rhythm with:

• A monthly donor letter
• Bi-weekly behind-the-scenes post
• Quarterly impact story
• Seasonal campaign

Engagement tripled.
Donor response shot up.
And their funding gap closed before year-end.

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📥 90-Day Comms Content Plan

A plug-and-play calendar to organise your posts, emails, and impact content, even with a small team.

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If you’re doing meaningful conservation work but no one knows about it…
You’re not underfunded. You’re under-communicating.

Let’s fix that — not with more noise, but with more clarity, rhythm, and story.

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What’s the one story you haven’t told this year but should have?