Brand messaging tells people what you do.
Brand voice makes them care.

If you confuse the two, you’ll sound smart but forgettable.

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You’ve got a killer offer.
Your services are solid.
You’ve spent time crafting your “elevator pitch.”

And still…

Crickets.
No engagement.
People don’t get it — or worse, don’t feel it.

Here’s why:
You nailed your messaging…
But you never gave it a voice.

And when your words sound like they were copied off a proposal doc, your audience tunes out, no matter how valuable the offer.

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Messaging is the what.

Voice is the how.
Both matter but voice is the multiplier.

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Think of it this way:

• Messaging = your strategy
• Voice = your personality

You can have the most dialed-in positioning, but if it sounds like it came from a chatbot… it’s not landing.

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How to Get Messaging & Voice Working Together

1️⃣ Lock in the Core Message

Start with clarity:

• Who you help
• What you help them do
• Why it matters

If this takes more than 2 sentences, you’re overcomplicating it.

2️⃣ Inject Your Personality

Now re-read it like a human.

Would you say this out loud at a braai?
Does it sound like your brand, or like you’re trying to be fancy?

Edit until it feels like you.

3️⃣ Apply It Everywhere

Great messaging and voice don’t just live on your About page.
They should show up in:

• Social captions
• Email responses
• Website buttons
• Your voicemail
• Your client proposals

Consistency builds trust.

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If your message isn’t converting, don’t just tweak the words.

Tune into the tone.

The brands that break through?
They don’t just inform.
They make people feel and act.

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I help brands clarify their message and craft a voice that actually sounds like them, not a watered-down brochure.

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Does your brand sound like you or like a script?